Dragon fruit, or pitaya, originates from Central America, particularly in Mexico, Guatemala, and Costa Rica. This vibrant fruit belongs to the cactus family (Cactaceae) and is known by various names, including “pitahaya” and “pitaya roja” in Latin America and “strawberry pear” in the United States.
Renowned for its delicious flavour and nutritional benefits, dragon fruit is rich in fibre, vitamin C, and antioxidants. In Vietnam, it gained popularity in the early 20th century, with the first cultivation in Binh Thuan province, which later spread across the country.
Today, Vietnam stands as one of the world’s largest dragon fruit exporters. The export value has surged from $57.15 million in 2010 to over $100 million in 2011. Between 2017 and 2020, annual exports consistently exceeded $1 billion. Major importers of Vietnamese dragon fruit include China, India, the United States, Thailand, the Netherlands, and Japan.
What makes Vietnamese dragon fruit so sought after? Why should importers prioritize Vietnam in their sourcing strategies? The following sections will delve into the key factors that establish Vietnam as a premier source of dragon fruit.
The weather is suitable for growing dragon fruit
Vietnam boasts a wide variety of dragon fruit, including white-fleshed dragon fruit (Hylocereus undatus), red-fleshed dragon fruit (Hylocereus costaricensis), yellow dragon fruit (Hylocereus megalanthus), and hybrid dragon fruit (Hylocereus spp.). While dragon fruit is harvested year-round, the peak season runs from June to September.
This plant thrives in bright sunlight, requiring 8 to 12 hours of light daily for optimal growth and fruit production. Additionally, dragon fruit prefers loose, nutrient-rich soil with excellent drainage, such as sandy or alluvial soil. Given Vietnam’s extensive land area, each region provides unique advantages for cultivating different types of dragon fruit.
Binh Thuan province, often regarded as the “capital” of dragon fruit cultivation, enjoys abundant sunshine, averaging 2,500 to 2,700 hours annually. This ample sunlight supports photosynthesis and robust growth. The sandy loam in Binh Thuan offers excellent drainage and features a short saline season coupled with a long dry season. By the end of 2023, Binh Thuan had approximately 26,500 hectares dedicated to dragon fruit cultivation, yielding around 570,000 tons annually, with 80% designated for export.
In contrast, Long An province’s climate and soil are ideally suited for red-fleshed dragon fruit. Situated in the Mekong Delta, Long An boasts some of the richest alluvial soil in Southeast Asia, which enhances nutrient absorption for dragon fruit trees. Despite the rainy season lasting up to six months, effective drainage systems and careful management by local farmers prevent waterlogging, allowing the trees to thrive stably throughout the season.
Dragon Fruit with High Production Standards
Vietnam employs a range of standards to ensure the quality of its agricultural products and to meet the demands of the international market. These standards not only enhance product quality but also build trust among consumers, both domestically and internationally. Here are some key standards that agricultural products, including dragon fruit, must often adhere to:
- VietGAP (Vietnam Good Agricultural Practices)
Objectives:
- Ensure food safety and protect consumer health.
- Promote sustainable and environmentally responsible agricultural practices.
Details:
- Production Management: VietGAP mandates that producers follow clear processes throughout production, from land preparation and seed selection to plant care, harvesting, and preservation.
- Pesticide Use: The use of toxic chemicals is restricted; only approved pesticides may be used, adhering to proper dosage and pre-harvest isolation periods.
- Record Keeping: Comprehensive documentation of production activities is required to ensure transparency and facilitate the tracking of product origins and quality control.
- GlobalGAP (Global Good Agricultural Practices)
Objective:
- Meet international markets’ quality and food safety requirements, particularly in Europe and North America.
Details:
- Food Safety Management: GlobalGAP emphasises the identification and control of hazards throughout agricultural production, from planting to the final consumer.
- Environmental Protection: Production processes must be environmentally sustainable, focusing on effective water management, biodiversity conservation, and waste minimization.
- Social Welfare: The rights of workers must be upheld, ensuring safe working conditions, occupational safety, and additional benefits.
- HACCP (Hazard Analysis and Critical Control Points)
Objective:
- Ensure food safety throughout the entire production and processing chain.
Details:
- Hazard Analysis: Businesses must analyze and identify potential hazards in food production, proposing effective control measures accordingly.
- Critical Control Points (CCPs): These are specific points in the production process where hazards can be managed. Businesses are required to identify and monitor these points to ensure product safety.
- Recording and Checking: Procedures for monitoring and control must be documented to maintain transparency and traceability.
As of the end of December 2022, approximately 11,006 hectares of dragon fruit in Binh Thuan province have received VietGAP certification, accounting for 40% of the province’s total area. Notably, 80% of this certified area is also recognized by GlobalGAP. Long An province boasts over 4,000 hectares of red-fleshed dragon fruit certified by VietGAP. This number is continually increasing, as Vietnam’s policy aims to maintain output while enhancing the quality of dragon fruit, thereby boosting its market share in developed countries.
Competitive Pricing
During the peak harvest season, Vietnamese dragon fruit is available at competitive prices due to its abundant supply. The average price ranges from 5,000 VND/kg to 11,000 VND/kg (approximately $0.21 to $0.46). However, in the off-season, prices significantly increase due to lower output. For white-fleshed dragon fruit, prices for grade 1 can reach 20,000 – 23,000 VND/kg (approximately $0.85 to $0.97, depending on the warehouse), while grade 2 typically ranges from 15,000 – 18,000 VND/kg (approximately $0.64 to $0.77). In contrast, red-fleshed dragon fruit commands even higher prices, with grade 1 selling for 37,000 – 40,000 VND/kg (approximately $1.57 to $1.70).
When compared to other Southeast Asian countries, the price of dragon fruit in Vietnam is 20-30% lower. This is largely due to Vietnam’s ability to produce 3-5 times the output of its regional competitors. Additionally, numerous free trade agreements enhance Vietnam’s export capacity for dragon fruit and its products. Key agreements include the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the Vietnam – EU Free Trade Agreement (EVFTA), the Vietnam – Korea Free Trade Agreement (VKFTA), and the ASEAN – China Free Trade Agreement (ACFTA). These agreements often exempt dragon fruit from tariffs or significantly reduce them, allowing importers to save 10-20% on costs.
Large planting area, stable supply
The Vietnamese government is committed to a sustainable development strategy for dragon fruit, aiming for significant growth in the sector. For the 2025-2030 period, the Ministry of Agriculture and Rural Development recommends stabilizing the dragon fruit cultivation area at approximately 60,000 to 65,000 hectares, targeting an output of 1.3 million to 1.5 million tons. To achieve these goals, localities must focus on implementing advanced production processes to enhance productivity, quality, food safety, and traceability.
Specifically, in Binh Thuan, by 2030, the province aims to maintain a dragon fruit area of about 25,000 hectares, achieving an average yield of 22 tons per hectare and an annual output of 550,000 tons. Additionally, it is projected that 70% of the product value will come from cooperative and associative production forms, with 70-75% of the dragon fruit area adhering to good agricultural practices (VietGAP and equivalents).
In Long An, the goal is to stabilize the dragon fruit area at around 8,000 to 10,000 hectares, targeting an output of 250,000 to 300,000 tons. This plan includes designating approximately 60% of the area for harvest and ensuring that 40% is allocated for the main season’s production.
Conclusion
Vietnamese dragon fruit, originating from Central America, has developed strongly into one of the country’s key agricultural export products. Outstanding factors such as high quality, variety diversity, and strict production standards have helped Vietnamese dragon fruit dominate the international market. The application of advanced production processes such as VietGAP and GlobalGAP not only increases product value but also ensures food safety for consumers. With competitive prices and support policies from the government, Vietnamese dragon fruit not only has advantages in quality but also in price, helping importers save costs. Therefore, Vietnamese dragon fruit is affirming its solid position in the global market and has prospects for sustainable development in the future.
See more:
